Michelob Ultra Surpasses Modelo To Become America’s Top-Selling Beer, Driven By Sports Sponsorships And A Lifestyle Focus
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MSNBenzinga
Michelob Ultra Surpasses Modelo To Become America’s Top-Selling Beer, Driven By Sports Sponsorships And A Lifestyle Focus
Michelob Ultra has overtaken Modelo Especial to become the top-selling beer in America, according to Fox Business. Anheuser-Busch executives credited the rise to its heavy sports sponsorship strategy, including becoming the NBA’s first global beer sponsor and securing partnerships with the PGA Tour, FIFA World Cup 2026, and the LA 2028 ...
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