GE McKinsey Matrix Explained
3:48
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GE McKinsey Matrix Explained
Way Back Wednesday Video! The GE McKinsey Matrix is used to determine which business units to invest in, hold your investment in, or divest from the companies portfolio. It is a helpful strategy model that looks at industry attractivenss and business unit strength. Filmed at the Grand Canyon, AZ Copyright Mark Wolters 2019 #marketing # ...
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