Oh, Schlitz: How a Historic Ad Campaign Helped Kill America’s Biggest Beer Brand
vinepair.com
Oh, Schlitz: How a Historic Ad Campaign Helped Kill America’s Biggest Beer Brand
For more on Schlitz’s infamous 1977 ad campaign, tune in to the Taplines Podcast episode: Schlitz’s Epic Self-Inflicted Downfall. Throughout the first half of the 20th century, the Milwaukee-based Joseph Schlitz Brewing Company held the gold crown as America’s largest brewer. Its flagship beer, Schlitz, known as ”the beer that made ...
Feb 17, 2020
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