Razi Khan on Instagram: "The best homemade Banana Bread, my original chocolate chip version! Higher in protein, lower in calories, and it comes out soft and fluffy every time!👇🏼 - Ingredients: • 3 bananas • 2 eggs • 1/4 cup milk (I use 1%) • 1/4 cup low calorie maple syrup (or any liquid sweetener) • 1 tsp vanilla extract • 1 tbsp coconut (or olive oil) • 1 heaping cup any flour (I use blended rolled oats) • 2 scoops vanilla protein powder • 1 tsp cinnamon • 1 tsp baking powder • 1/2 tsp salt

This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho