Mr Moist on Instagram: "I cri every time The “Unsung Hero” campaign by Thai Life Insurance, created with Ogilvy & Mather Bangkok, redefined global advertising by abandoning fear-based selling in favor of pure, empathetic storytelling rooted in everyday kindness. Instead of pushing products, the ad quietly follows small, selfless acts that ripple into meaningful change, capturing the essence of humanity through subtle emotion and sincerity. Built around the powerful theme of “Believe in Good,” th