SARAH LOUISE KEANE on Instagram: "WTF is a red based violet toner? If you’re aiming for platinum blonde with your toner formula you NEED Violet babes. And a lot of it. All Violet toner formulas will contain both red and blue pigment BUT the amount of each primary colour WILL impact your end result. If you’re not sure on whether your formula is red based or blue based, look at your brands colour wheel. The closer it sits to blue, the higher the content of blue pigment, the closer it sits to red t

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