Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...

Robby Stein, VP of Product for Google Search, was interviewed on the Silicon Valley Girl channel by Marina Mogilko about AI ...

It’s a familiar – and frustrating – scenario for any PPC expert. You log into your ads account, and the numbers are trending in the wrong direction. Dashboards ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries.