This week’s edition of Agency Advice gives marketing leaders an open microphone to say what they really think (and feel) ...

Agencies relied on entry-level talent for execution. Now, AI is doing that work — and fast. The post AI is changing the ...

The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro.

Brands are rethinking agency partnerships amid rising costs and in-housing. Read about why this is happening and what it ...

With AI now the norm, B2B marketers reveal how it’s reshaping agency spend, expectations and the future of client–agency ...

AI personas open the door to smarter marketing, stronger customer relationships and faster innovation across the franchise ...

NaviStone, opens new tab is expanding with the addition of Jeff Moore as Vice President of Strategic Agency Partnerships, a ...

I’ve never had a good experience with a marketing agency. And I’m not alone. Chances are you’ve worked with several bad ones ...

The ad that upended trade negotiations, PayPal comes to ChatGPT, teens do watch TV (but not on TV), stop forgetting to target ...

"Advertising has to compel humans, not digits, so there always needs to be human intervention to have a truly great idea.” ...