Making Data-Driven Marketing Decisions Has Never Been This Accessible For years, Marketing Mix Modelling has been the domain of consultancies and annual reports – expensive, opaque and frustratingly ...

While pretraining introduces unavoidable statistical errors, the study argues that post-training and evaluation practices ...

Ipsos MMA, a global leader in marketing measurement and unified commercial analytics, today announced it has been named a Leader in the 2025 Gartner Magic Quadrant for Marketing Mix Modeling Solutions ...

When farm fires are at their peak — typically in the last week of October and early November, the share of stubble burning in Delhi’s air can rise to 35-45%. The deterioration in Delhi’s air quality, ...

This is crucial, especially for data mesh, where everyone becomes a data user, and metadata, where everyone should access data knowledge. Without an anthropological and psychological perspective on ...

The most successful AI implementations won't be those that eliminate humans; they'll be those that amplify human judgment.

The rapid pace of innovation makes it tough to identify data that’s crucial for long-term requirements. CIOs must focus on ...

As institutions explore generative AI for transaction monitoring, sanctions screening and KYC processes, questions about ...

A pioneering patient-reported outcome tool, developed by health care company Observia with the support of Kingston University ...

NTT DATA to scale its use of the ServiceNow AI Platform to drive productivity, efficiency, and customer experience ...

When wars, pandemics, and trade disruptions shake global markets, one question becomes urgent for every nation: can we feed ...