AI personas open the door to smarter marketing, stronger customer relationships and faster innovation across the franchise ...

If CXOs don’t lead the charge in embracing AI and in reimagining ways of working, their businesses risk running smarter tech ...

One strong definition of culture comes from Unesco, which defines it as “the set of distinctive spiritual, material, ...

This week’s edition of Agency Advice gives marketing leaders an open microphone to say what they really think (and feel) ...

As health systems face financial pressures and tighter budgets, they are also operating in a business environment where ...

As part of its AI-first strategy, Perficient is investing in Sitecore XM Cloud to transform digital experiences, accelerate delivery, and enable real-time personalization at scale within its own ...

CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator ...

One strong definition of culture comes from UNESCO, which defines it as “the set of distinctive spiritual, material, ...

Content isn't dead, but the game has changed. With a new strategy, it can still be one of the most reliable ways to grow your ...

Nearly two-thirds of marketers still believe brand love motivates repeat purchases, which are in reality often driven by ...

SitecoreAI is a composable SaaS platform featuring the company’s Agentic Studio toolset with ready-made AI agents that offer ...

“We center women in everything that we do. It’s not an afterthought, it’s not like you are adding the W to the end of ESPN,” ...