The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

SEO used to be the sole way to increase your internet presence. Not anymore. Many people are rapidly switching from ...

Why answer engine optimization is the right term, not GEO. Learn what these AI systems actually do and how to create ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.

The report notes that many companies are rushing into the agentic AI space without a viable gameplan and "risk not only building inefficient solutions but [also] eroding consumer trust in their brand.

LLM optimization is evolving from intuition to measurement. Here’s how to track visibility, align with SEO, and prepare for ...

The more that generative AI tools fulfill queries for users that used to rely on search, the fewer clicks go to websites, and ...

If your law firm still views “search visibility” as landing a top spot in Google’s traditional results, you may be missing a seismic shift in how clients, referral sources, legal journalists, and even ...