Here's how brands can optimize for AI-driven discovery with strategies that ensure visibility, trust and relevance.

SerpAPI responds to Reddit’s scraping lawsuit, defending its practices and insisting that public search data should stay open ...

Galway-based marketer and AiSe founder Kevin Breslin gives SiliconRepublic.com his best tips for brands to rank well on AI search.

Microsoft’s NLWeb bridges websites and AI agents. Learn how to make your schema work harder – powering smarter discovery and visibility.

The next phase of search demands balancing optimization for both humans and AI agents while holding firm to core SEO ...

Last week, OpenAI unveiled ChatGPT Atlas, a web browser that promises to revolutionize how we interact with the internet. The company's CEO, Sam Altman, described it as a "once-a-decade opportunity" ...

The tool aims to demonstrate how television advertising can enhance marketing performance across channels, including search, ...

Artificial intelligence (AI) has transformed every quick search into a dynamic experience with endless options for personalized results. Your "ice cream near me" search now could be "find locally made ...

In 2024, we reported a shift that set off alarm bells for marketers: younger audiences were no longer “Googling it”.

In order to rank inside AI answers, companies need to structure content, implement metadata and build authority. Here's the ...

The company’s product launches are theatrical events and its billboard and TV campaigns iconic, but Apple’s deeper marketing ...