B2B marketers believe financial literacy will help them secure investment, but is there more involved than just reading a ...

The 12th Annual Strategy & Planning Series (SPS) begins today, focused on helping marketers creating a new AI hybrid ...

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

Digital Spotlight, a data-driven digital marketing agency specializing in search marketing for Surgeons, Professional Services & B2B IT has been named among the top 15 SEO agencies by Ancillary.com, a ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

The biggest competitor in B2B tech sales isn’t another vendor, it’s buyer confusion that stalls decisions and kills momentum. Most B2B technology marketing and sales strategies are optimized for a ...

(RTTNews) - Accenture (ACN), Thursday announced has acquired UK-based MomentumABM, a growth consultancy specializing in account-based marketing, to strengthen the capabilities of Accenture Song, its ...

Discover The Multiply Method, Sarah Robbins' proven system for simplifying network marketing, scaling your team, and creating lasting success--developed from her journey to building a $2 billion ...

Today, I’m sharing a valuable tip from Christopher Penn on how to become a more productive prompter of generative AI tools like ChatGPT, Claude, Copilot, Gemini, Perplexity, and others. I invite you ...

Why are we so bad at making healthy choices when we know better? There are many answers to this question, from inflation to less than walkable neighborhoods that offer limited food choices. But you ...

Today’s businesses often market within highly competitive industries, forcing them to adapt their approaches and try new tactics. New technologies pop up each year, and customer expectations of brands ...