Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over measuring assistant visibility.

In addition, Cairrot is the only major AEO tool with a free version for WordPress users, not just a time-limited trial. Every user can install the plugin, connect their site, and begin tracking how ...

Learn how creators and brands refine their Instagram bios in 2025 to express personality, build trust, and turn casual visitors into loyal followers.

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

PRESSADVANTAGE – Blue Interactive Agency, an established leader in digital marketing innovation, is establishing a new standard for performance-driven marketing through artificial intelligence.

Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

Bulleted lists improve both readability and machine understanding. Generative engines rely on structure to identify key points, and lists provide clear visual and semantic cues. They break complex ...

“AI search is transforming how users find and trust information,” said Marcos Withington, Head of Partnerships at ...

Communications leaders must plan for agility, algorithmic visibility and proof of impact—not simply increased spending.