Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

The white paper highlights a fundamental fracture in online discovery: AI agents such as Gemini, Google AI Overviews and ChatGPT are increasingly delivering direct, "zero-click" answers that bypass ...

Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

Only 7.2% of domains appear in both Google AI Overviews and LLM results. Here’s what that gap means for your SEO strategy.

Even when AI overviews are embedded in Google results, they still impact clicks. A recent Pew Research Center report found that when Google shows an AI summary, users are almost half as likely to ...

Understand the shift from SEO to GEO and how it transforms digital marketing with AI integration for better SERP visibility. For three decades, SEO has been the cornerstone of digital visibility.

Ads prominently displayed on search engines are impersonating a wide range of online services in a bid to infect Macs with a potent credential stealer, security companies have warned. The latest ...

This is Washington Edition, the newsletter about money, power and politics in the nation’s capital. Today, legal affairs reporter Erik Larson looks at the coming court battle over the Federal Reserve.

Move over SEO — GEO is the new tool in town, and it aims to make harnessing the power of ChatGPT and other large language models (LLMs) much easier for brands. Real Chemistry has launched HealthGEO, a ...

Infinity Digital Consulting, led by Lorenzo Loken, has announced the strategic acquisition of Sequel Solutions, a leading business development consultancy. The acquisition notably includes the ...