Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

The Prompting Company just raised $6.5 million to help businesses improve their visibility in generative AI search results.

Bulleted lists improve both readability and machine understanding. Generative engines rely on structure to identify key points, and lists provide clear visual and semantic cues. They break complex ...

AI is reshaping how people search, decide, and buy. Discover the key shifts defining 2026 and how to stay visible everywhere.

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.

Researchers from Princeton University, Georgia Tech, Allen Institute for AI and IIT Delhi tested 9 ways to optimize for AI Search Engines Researchers successfully improved visibility of low ranked ...

Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search engines like Google and Bing.