Partnership with tech giant speaks to push to engage younger fans but also has wider strategic goals in mind In this World Cup year, Fifa has come out of the blocks quickly. In the past few weeks any ...

The 2026 World Cup has hardly been short of controversy. The world’s premier soccer tournament is set to unfold against a turbulent geopolitical backdrop, as well as a fraught domestic political ...

Astronauts on the International Space Station have a zero-g cup for their java. Credit: NASA Johnson Space Center Supreme Court suggests Trump might use Insurrection Act America’s food market is ...

Win or lose, the NBA Cup finalists will be receiving bonuses for making it to the end of the tournament. Ryan Stetz / Getty Images LAS VEGAS — The monetary reward that comes with advancing through the ...

For years, I have written about wine the way some people talk about love, with too much heart and never enough sense. Wine Walkabout was my passport through vineyards and villages, a front-row seat to ...

The first silverware of the 2025-26 NBA season is up for grabs. The NBA Cup has trimmed to the final two teams. Representing the Eastern Conference is Jalen Brunson and the New York Knicks, while ...

The final two teams of the NBA Cup have been decided. In the first game of Saturday night's doubleheader, the New York Knicks beat the Orlando Magic 132-120. Jalen Brunson was the star of the show, ...

Starbucks is giving fans another shot at getting the viral Bearista cup. The coffee giant teased in an Instagram post that customers could snag the beary popular cold cup on Monday, Dec. 8 — but they ...

The complete 2026 World Cup schedule has been announced. The USMNT will start their World Cup campaign against Paraguay in LA on June 12 at 9 p.m. ET. They play Australia in Seattle on June 19 at 3 ...

DEAR HELOISE: When the coffee can is close to empty, I turn the can upside down over a large bowl and hit the bottom and sides of the can. I can rotate it while hitting the sides until it looks clear ...

Dear Heloise: When the coffee can is close to empty, I turn the can upside down over a large bowl and hit the bottom and sides of the can. I can rotate it while hitting the sides until it looks clear ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. The Starbucks Bearista cup caused a frenzy online and in stores.