(By Rick Fink) If you’re a seasoned writer, you may not agree with this. However, if you are an untrained media rep or a new rep, writing a basic ad can be frightening and hard. Writing a good ad is ...

Over the course of my career, I’ve read probably tens of thousands of cover letters. (And yes, that’s as boring as it sounds.

Writing a job description might seem straightforward, but it requires both clarity and creativity. On one hand, you need to provide practical details about the role’s day-to-day responsibilities. On ...