Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Google Search AI Mode is getting ads, as confirmed by the VP, but will we see the same in the dedicated Gemini chatbot ...

The phrase “caution is key” has already become a totem of sorts for the new age of US antitrust regulation. It was used by ...

Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays ...

The company’s reliance on legitimate interest allows it to enable the feature automatically under data protection law, ...

Google is tweaking how sponsored results will appear in Search. Going forward, it will group any text ads on the Search page into a "Sponsored results" section that will appear at the top of the ...

The Toronto-born tech writer talks about the unifying theory of awfulness behind his new book, Enshittification ...