Technology changes quickly, but the principle of the jobs-to-be-done framework remains steady: Customers don’t buy software; ...

Business leaders are discovering that the traditional playbook for sales productivity is failing, and businesses need to ...

A year ago, Marc Benioff declared Salesforce would lead an AI revolution. Insiders are still waiting for it to begin.

Krishnaprasad does paint an optimistic view of the future where AI agents and systems work alongside humans to maximize the ...

Even though Salesforce is traditionally known for a direct-sales model, the enterprise applications vendor’s channel chief ...

Salesforce’s agentic enterprise vision puts AI to work with humans. Singlife shows how this collaboration can boost ...

Goldman Sachs’ backing in the latest funding will help further bolster MoEngage’s global presence. The investment bank also ...

Some experts believe AI will create enough new roles to offset job losses, but that could depend on how policymakers and ...

Using Salesforce Service Cloud, Hemadri Ravilla streamlined automotive customer service, cutting case resolution time by 40% ...

A knowledge architect. An orchestration engineer. A conversation designer. A human AI collaboration leader. If you’ve never ...

CRM systems organize customer data and communications, helping sales teams execute consistent follow-up strategies, track in-progress deals, and identify additional sales opportunities.  Salesforce ...

Organizations can deliver and scale exceptional customer experiences with AI, but automation only delivers full value when it's intelligently orchestrated.