Technology changes quickly, but the principle of the jobs-to-be-done framework remains steady: Customers don’t buy software; ...

Business leaders are discovering that the traditional playbook for sales productivity is failing, and businesses need to ...

A year ago, Marc Benioff declared Salesforce would lead an AI revolution. Insiders are still waiting for it to begin.

Even though Salesforce is traditionally known for a direct-sales model, the enterprise applications vendor’s channel chief ...

Goldman Sachs’ backing in the latest funding will help further bolster MoEngage’s global presence. The investment bank also ...

Some experts believe AI will create enough new roles to offset job losses, but that could depend on how policymakers and ...

Using Salesforce Service Cloud, Hemadri Ravilla streamlined automotive customer service, cutting case resolution time by 40% ...

CRM systems organize customer data and communications, helping sales teams execute consistent follow-up strategies, track in-progress deals, and identify additional sales opportunities.  Salesforce ...

Operating a business today involves juggling sales pipelines, customer communications, and team projects, while not letting ...

There's a valuable lesson to be learned from Jurassic Park - and it's nothing to do with how carry off a pair of 'slutty ...

To enhance reliability, Snowflake’s AI researchers introduced a new evaluation framework called Agent Goal, Plan, Action that ...

Scattered Spider, LAPSUS$, and ShinyHunters unite as “Scattered LAPSUS$ Hunters,” reshaping cybercrime with Telegram ...