Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Data quality in the modern economy, where data-driving action is critical to business ...

Back in 2006, British mathematician Clive Humby stated that data was the new oil. Like oil, data isn’t useful in its raw state and must be refined, processed, and distributed to deliver value. Nearly ...

Dr. Milan Kumar, CIO of ZF Commercial Vehicles and global tech leader with extensive experience in digital transformation and IT leadership. A 2023 SD Times study found that while most companies are ...

You might’ve thought we’ve covered everything there is to know about internal linking. But few dare to dig into the tricky details of tracking the success of an internal linking hierarchy. That’s ...

Most of the quality measures that assess how well internists, group practices, and health plans deliver diabetes care are not scientifically sound or have not been tested in a way that supports their ...

“Did our organic traffic just drop again – even though our rankings went up?” If that question has come up in your marketing meetings lately, you aren’t alone. AI is reshaping SEO, breaking the ...

Throwing spaghetti at the walls and seeing what sticks can work — but it's not particularly reliable. If you're truly trying to grow as a content creator or influencer, you want to know what's working ...

We all understand the importance of data quality. Metrics—such as third-party validations, match rates, and accuracy scores—help us assess data quality on its own terms. Yet, too often, organizations ...