Roblox: Buy The Dip As Bookings Sharply Accelerate (Upgrade)

Roblox Corporation is upgraded to a Buy after a 25% stock pullback and a strong Q3 beat-and-raise performance. Learn more ...
Marketing Dive

E.l.f. bets on power of sound for kinder social media algorithms

A campaign timed to World Kindness Day includes audiovisual stories designed to interrupt consumers’ feeds and combat ...

Creatorverse: Gaming Is Bridging the Gap Between Creators and Hollywood

Video games like Roblox, Fortnite and Minecraft are bridging the gap between the creator ecosystem and Hollywood.
GamesIndustry.biz

Roblox rolls out next phase of IP licensing platform

Any eligible IP holder can offer content for use on Roblox after debuting with a select number of partners earlier this year ...

Roblox is opening up its IP licensing platform.

The licensing system originally launched with Lionsgate, Netflix, Sega, and Kodansha in July, but now Roblox will allow any eligible IP owner to offer their work to creators who might want to create a ...

AdGood and LeadsRx Partner to Transform Nonprofit Advertising with Premium CTV Access and Enterprise-Level Attribution

“LeadsRx has powered attribution for more than 20,000 advertisers worldwide,” said Larry Todd, Vice President of LeadsRx. “By partnering with AdGood, we’re extending that same level of insight and ...