Before you make any changes, you should first determine what is working. An SEO audit tells you which pages get the most visitors, which keywords work, and where your best backlinks are located.

For years, every digital marketer has heard the same prophecy: ‘SEO will be dead in two years.’ Fifteen years on, it’s still very much alive – just no longer ...

Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain ...

Robby Stein, VP of Product for Google Search, was interviewed on the Silicon Valley Girl channel by Marina Mogilko about AI Search at Google. And one of the questions she asked was on how to show up ...

Bootstrap Biz explains how HVAC businesses handle the seasonal slump and what other seasonally active businesses can learn ...

Having a user friendly and visually appealing website in a highly competitive world of eCommerce is only one part of your ...

Hyperlocal marketing strategies for small businesses offer a more precise and effective way to target a narrowly defined ...

Your site got hacked overnight. And guess what? You didn’t even see it coming. According to Forbes, over 30,000 websites are hacked every single day. Most site owners are unaware of it until the ...