Advertisers now have just six months to reactivate canceled accounts before Google permanently deletes their data.

Google posted a new help document that says it will delete accounts without any campaigns after 6 months. "If an account does ...

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards.

The revolutionary advertising product launched 25 years ago, propelling the company into the stratosphere. Could the party be ...

A cheery, Scottish-accented voice sets the scene for WPP’s pitch: marketers can now create “beautiful, thumb-stopping ads” ...

Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks. Authorized Buyers replaces Ad Networks in ...

Google is flattening the org chart in one of its most crucial business groups, per an internal memo.

Trust: As the example above highlights, even if a YouTube account has a large number of subscribers, that doesn't mean the content it posts is safe. A high follower count doesn't guarantee safety, and ...

Leaders from platforms discuss ways for brands to enable seamless integration and bridge the gap between advanced tooling and ...