If you are trying to get your mind around developing an advertising campaign there are a lot of issues you need to deal with.

Bethesda's long-awaited The Elder Scrolls 6 will include a character designed in memory of a much-missed fan, after a remarkable charity campaign that raised more than $85,000 for Make-A-Wish. Led by ...

Pusha-T helped Arby’s serve bars and bites as the chain rolled out Steak Nuggets nationwide, blending steak flavor with Hip-Hop royalty. The Atlanta-based fast-food chain launched its innovative Steak ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

Zohran Mamdani, Andrew Cuomo and Curtis Sliwa are now all running television ads in the critical race for New York City mayor, hoping to sway voters with less than five weeks to go. By Emma G.

Artificial intelligence can design toxins that evade security controls. A team at Microsoft says it used artificial intelligence to discover a "zero day" vulnerability in the biosecurity systems used ...

Mayoral frontrunner Zohran Mamdani spewed more word salad about why he still hasn’t offered his promised apology to the NYPD — with sources suggesting he doesn’t want to upset his Democratic ...

A lefty New York City council member’s chief of staff was hit with a hefty fine from the conflict of interest board after encouraging subordinates to donate to his boss’ campaign. The board found that ...

Mayor Eric Adams went on a bizarre, seemingly stream-of-consciousness rant after railing about his far-left foe and his Democratic Socialists of America pals — proudly declaring he won’t “succumb” to ...

Hamilton is considering allowing sponsorships and donations to support special events and marketing campaigns. The city has not had a sponsorship policy since a 2015 management agreement between the ...

Television commercials might soon look a lot like the ads in your Instagram and TikTok feeds: scrappy, niche and often obscure. Media conglomerates like Comcast and hardware makers including Roku are ...

The unsung hero of Mamdani’s campaign is its field operation. It may make him mayor of New York City. “I started believing when Zohran gave his speech at the Church of the Village,” Kareem Elrefai ...