Google announced Query groups in Search Console Insights. The AI feature clusters similar search queries, surfaces trends, ...

Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

The next phase of search demands balancing optimization for both humans and AI agents while holding firm to core SEO ...

Google’s num=100 change pushes SEO deeper into the black box. Learn how to stay accurate when the data no longer adds up.

New regulation from the UK’s competition authority means Google may be forced to make major changes in the way that people use its search engine.

Google's making it easier to see more of the sites you love. Here's what to know, including how to add the Town Talk to your ...

If your law firm still views “search visibility” as landing a top spot in Google’s traditional results, you may be missing a seismic shift in how clients, referral sources, legal journalists, and even ...

In 2024, we reported a shift that set off alarm bells for marketers: younger audiences were no longer “Googling it”.