When a conventional marketing mix model proved too latent, the brand's ecommerce head Drew Schneier went agile and got real-time results.

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Are you overpaying for cloud tools? Here's what you actually need and how small changes can save you thousands a year.

SessionReaper vulnerability hits Magento and Adobe Commerce stores, compromising 250+ sites in one day. Hackers steal data ...

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Shopify and WooCommerce both let you build an e-commerce store without code -- but the user experience is very different. Here’s what I learned from testing these tools.

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Sustainable growth comes from knowing your strengths, nurturing collaboration and building trusted relationships that extend ...