There’s a stereotype of a brand marketer pitching a big (expensive) campaign idea to a room of skeptical executives. The stereotype includes flashy ad placements (signs in Times Square!), unproven new ...

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...

As a result of the increasing importance of corporate social responsibility (CSR), many businesses consider only B2B partners that share their values and demonstrate a positive impact on society.

YouTube has become a powerful platform for B2B marketers, offering great opportunities to educate prospects, showcase their expertise and generate qualified leads. But in the rush to publish videos, ...

JPMorgan Chase contends the standing rules around business payments can be made more flexible. As a growing number of banks use payment automation to lure business-to-business clients, JPMorgan Chase ...