Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

Google Search AI Mode is getting ads, as confirmed by the VP, but will we see the same in the dedicated Gemini chatbot ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

For many tasks in corporate America, it’s not the biggest and smartest AI models, but the smaller, more simplistic ones that ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Google is flattening the org chart in one of its most crucial business groups, per an internal memo.

Selin Song, Google's president of customer solutions, shares how SMBs are using Ai for advertising to compete and unlock new ...

D’Angelo, the Grammy-winning R&B singer recognized by his raspy yet smooth voice and for garnering mainstream attention with the shirtless “Untitled (How Does It Feel)” music video, has died. He was ...

Venezuelan pro-democracy campaigner María Corina Machado has won the 2025 Nobel Peace Prize. Despite an unprecedented – and public – campaign for the accolade by Donald Trump, the Norway-based prize ...

Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks. Authorized Buyers replaces Ad Networks in ...

WASHINGTON, Oct 6 (Reuters) - The U.S. Supreme Court declined on Monday to halt key parts of a judge's order requiring Alphabet's (GOOGL.O), opens new tab Google to make major changes to its app store ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.