Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

The Open Measurement SDK now provides a scaled way for original device manufacturers to confirm that ad impressions are ...

John L. Hennessy is President Emeritus of Stanford University as well as the James F. and Mary Lynn Gibbons Professor of ...

Google Search AI Mode is getting ads, as confirmed by the VP, but will we see the same in the dedicated Gemini chatbot ...

For years, Apple Maps stood out as the quieter, more elegant alternative to Google Maps, especially when it came to one major ...

If you're a small business looking to promote your sales the day after Black Friday, here's how you can easily use AI tools to design all your marketing assets for little to no money.

IAC’s media brands include instantly recognizable names such as People magazine, and its advertising side got hurt in part ...

Answer engine optimization (AEO) is the practice of structuring content so it can be easily found and surfaced by AI-powered answer engines such as ChatGPT, Google's Search Generative Experience (SGE) ...

Explore essential advertising and marketing terms about technology, featuring clear definitions and explanations from the Ad Age Encyclopedia.