Disney's Belle adds programmable dance moves, while FurReal introduces a robot pet dog with a customized personality. Both are arriving from Hasbro this year. I started with CNET reviewing laptops in ...

Hasbro Pulse Fan Fest kicks off today, giving fans a huge set of upcoming collectible revels from a variety of properties. One of the biggest franchises to get new products during the event is the ...

Hasbro has partnered with one of the leading companies in the field of robotics to launch the world’s most advanced and programmable robots to the market through the Transformers franchise. Its ...

Optimus Prime is getting a modern update, but this latest one is not for the big screen. The Autobots leader will come to stores as the most advanced Transformers toy ever. Hasbro teams up with ...

Hasbro is back with its latest HasLab project, this time dedicated to the Transformers franchise and its Robots in Disguise TV series. The latest HasLab project features two different action figures, ...

Hasbro's latest Optimus Prime toy can transform from Truck to Robot on its own, and it was made possible with the toy company's collaboration with Robosen. The popular 90s toy has come to life, ...