Graphite reports that while AI-generated articles dominate online publishing, human-written content still outperforms in ...

Google’s VP of Product for Google Search confirmed that PR activities may be helpful for ranking better in certain contexts and offered an explanation of how AI search works and what content creators ...

Google's BlockRank performed competitively with other state-of-the-art ranking models that were tested in research.

OpenAI seems to be making ChatGPT Search more like Google Search, but you'll have to download the new ChatGPT Atlas browser to experience it.

You might find yourself invited to try out AI Mode via a large pop-up dialog the next time you visit Google, but if not, ...

Generative engine optimization (GEO) is the next essential strategy for brands seeking visibility in an AI-driven world.

Traditional search engines primarily work by indexing and retrieving webpages that are most relevant to a user’s keyword query. They provide a ranked list of links and the user is typically expected ...

Imagine asking a search engine platform questions about your health and getting responses based on your own DNA. That's ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

Google's 2017 Transformer paper and its open-source Chromium project helped power an AI revolution that is now challenging ...

New regulation from the UK’s competition authority means Google may be forced to make major changes in the way that people use its search engine.

If you frame this as a zero-sum game, you’ll miss how people actually behave—and how marketing strategies need to evolve.