Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website. Google Analytics is a free comprehensive tool that allows you to ...

Google was found liable for violating the privacy of 98 million users in a class action lawsuit. Are you one of them?

Are you ready to start tracking your offline conversions for a more comprehensive look at your marketing campaign results? Can you get ahead of your competition by using in-person Google Analytics 4 ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Change Google Analytics Tracking Codes so they credits transactions to the initial referrer rather than the last. Jeremy Aube suggests this tactic will give marketers a better sense on the return paid ...

Urchin Tracking Module (UTM) parameters help track searcher engagement with specific elements of Google Business Profiles (GBPs). Without these snippets of code being added to the URLs of fields in ...