Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.

Google today released its first TV ad — for Search’s AI Mode — created entirely with generative AI (Veo 3).

Google Creative Lab co-founder Robert Wong told The Wall Street Journal that Google doesn’t plan to start making every ad with tools like Veo 3, but consumers don’t really care if ads use AI anyway.

Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries.

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