Ahrefs Data Shows Brand Mentions Boost AI Search Rankings

Ahrefs' Brand Radar data shows that brand mentions are important for being cited in AI search and are the new off-page SEO.
WUFT

Searching 'weight' can bring up Ozempic in results. It's a drug advertising loophole

There are strict rules about what drug companies can say in TV or print ads. But a new study shows there's a lot more wiggle room when companies pay to sponsor online search results.

Social and UGC: The trust engines powering search everywhere

Search is happening everywhere – from Reddit to AI. Learn why trust, not tactics, now drives visibility across every search ...
Parade on MSN

Google’s ‘Holiday 100’ Is Here — And the 2025 Search Results Are Wilder Than Ever

Searches are breaking records in Google’s annual Holiday 100, with one trend soaring more than 900% compared to last year.

First look at Windows 11's new Copilot-powered Taskbar search box in action — better than the old search UI?

Microsoft has started testing a new Copilot-powered search box on the Taskbar on Windows 11. It's better in some ways, but worse in others. Let's take a look.