Google has consolidated teams working on augmented reality and has big plans for a new software platform it's shopping to partners.

Atlantic Media-owned Quartz is looking to latch onto the augmented reality trend, and hopefully establish expertise in what promises to be a huge new ad category ...

Luxury real estate is shedding its relationship-only past by using AI and immersive technology to surface new opportunities.

There's a new mixed-reality headset in town. Samsung's new Galaxy XR headset isn't just about stepping into another world, it's about effortlessly blending the digital with the real world around you.

Of the 38 patients with age-related macular degeneration, 80% were able to read again after having the eye implant and using the glasses. When you purchase through links on our site, we may earn an ...

For years, Snap has envisioned a future where people wear glasses to view and interact with computer-generated images without having to scroll through their smartphones. The Santa Monica-based tech ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

As virtual reality technology continues to develop, more colleges and universities are integrating it into the student experience inside and outside of the classroom. A recent survey of chief ...

Inprentus manufactures advanced custom blazed diffraction gratings for a variety of high-end scientific and technical applications, including for the company’s founding market of soft X-ray materials ...

Spectrometer Gratings Ruled In Parallel on Multiple Substrates by Inprentus Inprentus, maker of ground-breaking custom blazed diffraction gratings, continues to serve customers by creating higher ...

AR.js is a lightweight library for Augmented Reality on the Web, coming with features like Marker based and Location based AR. AR.js v2.0.0 introduces, for the first time, another type of Augmented ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...