As universities increasingly adopt digital tools and automated analytics systems, attention often centers on these tools' gains in accuracy and efficiency. Far less visible, however, is another ...

Posts from this topic will be added to your daily email digest and your homepage feed. If you want to tweak what’s on your feed, you can make a post and ask. If you want to tweak what’s on your feed, ...

Scroll through social media long enough and a pattern emerges. Pause on a post questioning climate change or taking a hard line on a political issue, and the platform is quick to respond—serving up ...

The X logo appears on a smartphone screen. (Photo by Nikolas Kokovlis/NurPhoto via Getty Images) (NurPhoto via Getty Images) When X's engineering team published the code that powers the platform's ...

If it feels like social platforms suddenly “get” you more than they used to, you’re not imagining it! In 2026, feeds aren’t only reacting to what you click anymore. They’re predicting what you ...

Instagram is rolling out a new tool called Your Algorithm, and it gives you direct control over the videos that fill your Reels tab. Your interests shift as time moves on. Now your feed can shift with ...

For the first time, Instagram will start letting you control the topics its algorithm recommends, much as you now can on TikTok. The new feature is starting with the Reels tab but will eventually come ...

You chose selected. Each dot here represents a single video about selected. While you’re on the app, TikTok tracks how you interact with videos. It monitors your watch time, the videos you like, the ...

Crack the code of Instagram’s 2026 algorithm with insider secrets and proven IG engagement tips to maximize your content’s reach and visibility. Pixabay, ALUREAN Instagram's algorithm has always been ...

Social media algorithms shape what users see, influencing emotions, perceptions, and mental well-being in ways that often go unnoticed. This article examines how these automated systems can amplify ...

A new bill would hold social media platforms responsible for foreseeable algorithmic harms. A new bill would hold social media platforms responsible for foreseeable algorithmic harms. is a senior ...

Article subjects are automatically applied from the ACS Subject Taxonomy and describe the scientific concepts and themes of the article. Drawing on our experience, this Viewpoint highlights four ...