Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.

Google’s Campaign Mix Experiments beta lets you test multiple campaign types and budgets together to find what works best.

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

A man walks past an ad for military submarines in the downtown core near Parliament Hill in Ottawa on Thursday, Jan. 15, 2026. THE CANADIAN PRESS/Adrian Wyld OTTAWA — Ottawa residents and out-of-town ...

Update: McDonald’s has issued a very strange response to the drama. Thanks to the rise in popularity of generative AI, mainstream companies like Coca-Cola and Google are jumping on the bandwagon to ...

This article compares the marketing strategies and performance of Emirates Airlines and Qatar Airways. While Emirates has historically led with luxury branding and sponsorships, recent gaps in ...

America’s advertising market has transformed so dramatically over the last decade that almost two-thirds of it is now in the hands of just five tech companies. This week, MoffettNathanson released a ...

OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management, and real-time attribution. Why we care. OpenAI wants to monetize free ...

Abstract: Narrative is an integral part of most television advertising as it consists of the basic building blocks of the show and captivates the audience that leads to engagement. The research ...

MIDLAND BEACH, Staten Island (WABC) -- A small Staten Island business caught up in an advertising case of mistaken identity says it's not only costing them business, but getting them poor reviews ...

The advertisers are back, thanks to Elon Musk's relationship with President Trump. But the audience never left -- and that includes B2B buyers. X (formerly Twitter) has changed a lot in the past ...