New APIs are reshaping digital advertising, but a new study finds that IP address matching is missing the mark.

Global cyber roundup: new AI bug bounties, malware threats, GDPR backlash, Cisco zero-days, data leaks, and rising attacks on ...

Thanks to the much needed clarity from the anti-trust ruling, GOOG has been upgraded to FWD P/E non-GAAP valuations of 27.11x ...

Nextoor is rolling out a bunch of new ad capabilities, including campaign optimization, contextual weather targeting and ...

Know thy enemy” is often attributed to Sun Tzu, who famously advised “[i]f you know the enemy and know yourself, you need not ...

Andresen brings two decades of advertising experience to OpenWeb. She previously served as President of USA TODAY National Sales, overseeing Gannett's national sales division across 250 sites. Before ...

Many media professionals are already using AI tools for writing and research, but they’re probably hitting a wall when it ...

If Omnicom doesn't change, Sadoun says Publicis Groupe will start reporting gross revenue too, to enable accurate performance ...