Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Your star employee just quit, and with them went the institutional knowledge behind your company’s most profitable product line. The decisions that led to its success? Lost forever. This scenario ...

After completing a degree in Film, Television, and Cultural Studies at Manchester Metropolitan University, I decided to pursue my love of writing and video games by entering the world of video game ...

Neuroscientists from around the world have worked in parallel to map, for the first time, the entire brain activity of mice while they were making decisions. This achievement involved using electrodes ...

When the stakes are high, these seven steps can help you avoid costly mistakes, eliminate bias and make smarter decisions that actually scale. High-stakes decisions often fail not from bad ideas, but ...

You can become a UGC creator by making video content about products and services you love and selling it to brands so they can use it in ads. Imagine shooting a 20-second video on your phone and ...

Over the years, the approach to medical decision-making has evolved significantly–from the traditional paternalistic model, in which decisions were made on behalf of the patient, to Shared Decision ...

Simplify decision-making by grouping choices into three categories based on their potential consequences and outcomes: minor impact, medium impact and material impact. Follow key steps — decide to ...

This June marks 81 years since Gen. Dwight D. Eisenhower ordered the cross-channel invasion of France — a decision dependent upon hundreds, if not thousands of interrelated factors. Success depended ...