Smart agencies dig deep into what drives a new client’s business to find hidden priorities, potential communication gaps, ...

NaviStone, opens new tab is expanding with the addition of Jeff Moore as Vice President of Strategic Agency Partnerships, a ...

The ad that upended trade negotiations, PayPal comes to ChatGPT, teens do watch TV (but not on TV), stop forgetting to target ...

"Advertising has to compel humans, not digits, so there always needs to be human intervention to have a truly great idea.” ...

In a rapidly evolving advertising landscape where consumers are increasingly discerning, adapting to survive is no longer ...

Agencies will abandon their traditional role as client representatives and transform into diversified marketing solution providers offering execution services, managed solutions, proprietary products ...

Charlie Scholz, Senior Director of Marketing at True Connection Communities, has been named a 2025 Future Leader by Senior Housing News. To become a ...

Martech promised smarter personalization, but it’s producing sameness. Here’s how to think differently. The post Is martech ...

Some people achieve success thanks to favorable circumstances: wealthy parents, prestigious degrees or lucrative connections.

Marketing agencies serving SMBs are adopting SaaS-based models to reduce churn, increase recurring revenue, and deliver ...

“While Tesco’s AI creator itself won’t bring about the end of the average agency, the next 20 or 50 – or 500 – brands who do the same will,” argues Roy Murphy, co-founder of AI consultancy G3NR8.