Entertainment marketing, when rooted in purpose, can be a powerful force for good, fostering positive cultural change while ...

Some school administrators are offering tours. Others are hiring firms to knock on parents' doors. It's all in an effort to ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

Dearborn — When economic indicators flash warnings, companies often look to cut costs even in places like advertising, but Ford Motor Co. on Wednesday launched a new global marketing strategy with the ...

These guidelines are for CU Boulder communications and marketing and not intended to apply to other areas of the university. Generative artificial intelligence (AI) services, which generate text, ...

In today’s hyper-competitive wellness segment, Clean Juice stands out as the nation’s first USDA-certified organic juice bar franchise, a brand now spanning more than 65 locations across 19 states.

MM+M summer intern Lola Offenback sits down with Derrick Gastineau to discuss Currax Pharmaceuticals’ latest human-centered campaign, Real Patients, Real Results. Gastineau emphasized the importance ...