Rewiring Marketing And Comms: The Key To Avoiding Rigidity And Driving Innovation

If CXOs don’t lead the charge in embracing AI and in reimagining ways of working, their businesses risk running smarter tech ...

Entertainment marketing is engaging and purpose driven

Entertainment marketing, when rooted in purpose, can be a powerful force for good, fostering positive cultural change while ...

Inside the public school marketing playbook to keep its doors open

Some school administrators are offering tours. Others are hiring firms to knock on parents' doors. It's all in an effort to ...

5 Reasons Why Direct Mail Deserves a Comeback in Your Marketing Strategy

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

The Hidden Growth Crisis: How Weak Marketing Structures Undermine Company Success

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...
Marketing Dive

3 stats show Publicis’ AI-powered marketing strategy is paying off

Publicis Groupe bested expectations in Q3 and again raised its full-year guidance, extending a winning streak that has consistently defied an otherwise rocky ad market. Organic revenue increased 5.7% ...
IEEE

NonsaliencyCrossover: A Novel Adversarial Example Generation Strategy for IDS Using Explainable AI

Abstract: System vulnerability can be exposed through adversarial attack, facilitating the improvement of system robustness. However, existing research has predominantly focused on white-box attacks, ...
MarketersMEDIA

Marketing vs Advertising: What’s the Real Difference and Why It Matters

Are marketing and advertising the same thing? Not quite. While the two are closely related and often used interchangeably, they play very different roles. Understanding how they differ can help you ...