Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

Google’s AI Overview has somehow successfully managed to get people to be less engaged with search results, clicking through ...

Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries.

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays ...

Apple is considering bringing advertising to Apple Maps search beginning in 2026, according to the Power On newsletter from ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...