Once an SEO win, FAQ schema is now limited to government and health sites. Here’s how to keep your FAQs visible in search and ...

After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain ...

In addition, Cairrot is the only major AEO tool with a free version for WordPress users, not just a time-limited trial. Every user can install the plugin, connect their site, and begin tracking how ...

For years, every digital marketer has heard the same prophecy: ‘SEO will be dead in two years.’ Fifteen years on, it’s still very much alive – just no longer ...

The more that generative AI tools fulfill queries for users that used to rely on search, the fewer clicks go to websites, and ...

Agencies are selling entrepreneurs quick fixes for LLM visibility, but the only strategy that lasts is the blend of PR ...

SEO used to be the sole way to increase your internet presence. Not anymore. Many people are rapidly switching from ...

Content is important for visibility in search and LLMs and auditing is a great way to improve it. Finding balance is ...

Agentic AI is revolutionising how consumers shop. Sharon Gee, senior vice-president product, AI, at Commerce, explains how it is impacting fashion and what brands and retailers need to do to prepare.

Bulleted lists improve both readability and machine understanding. Generative engines rely on structure to identify key points, and lists provide clear visual and semantic cues. They break complex ...