Rebecca, Senior Marketing Manager at Yocuda (Your Customer Data), is enabling retailers to increase post-purchase customer engagement through dynamic digital receipts. With a passion for enhancing ...

For years, retail property decisions were guided by instinct, historical performance and broad market reports. That model is ...

The Gen X powerhouse demographic is approaching peak earning years with $42 trillion in current household wealth.

CTV’s value lies in its ability to combine the reach and credibility of TV with the precision and measurability of digital.

In a compelling webinar, Mondelez WTR presented its Destination: Value vision – a data-led, cross-category growth strategy that shifts the focus from duty-free savings to experiential and ...

Retailers may be creating more moments, but instead of sparking excitement, this constant drumbeat of promotions leaves many ...

FLOWERS’ platform includes brands like Cheryl’s Cookies, Harry & David, and Shari’s Berries. ・On October 8, the company named ...

The company narrowed its 2025 guidance for both net sales and adjusted EBITDA, as opposed to reaffirming the broad range the prior quarter. Management continues to focus on targeted print, AI-driven ...

The Drum’s commerce media columnist, Kiri Masters, explains how Sam’s Club is turning in-store retail media from a testbed ...

Titan isn't battling smartwatches; it's reframing the analog watch as the ultimate identity statement. CMO Ranjani ...

Halloween, on October 31, marks the start of the “golden quarter” for retail, rolling into Black Friday on November 28, ...

Charlie Cheersman, the first kid to anchor the brand’s creative in 25 years, debuts as the CPG shakes up its marketing ...