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The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

Golden Goose Marketing, a Sacramento-based digital marketing agency, is spotlighting how the construction industry is ...

Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

As health systems face financial pressures and tighter budgets, they are also operating in a business environment where ...

Some school administrators are offering tours. Others are hiring firms to knock on parents' doors. It's all in an effort to ...

Disruption is overrated. Here’s what resellers really needBy Andrew Harris, chief sales and marketing officer, DCC TechnologiesIssued by DCC TechnologiesJohannesburg, 04 Nov 2025 Andrew Harris, chief ...

A new study has decoded banks' television commercials, analyzing what the messaging reveals about the bank behind the ...

Founded in 2014, the SaaS platform empowers marketers and product owners with insights into customer behavior and the ability ...

Collier commissioners heard a better-than-expected report on tourism numbers at their most recent board meeting.