All of this feels perfectly logical when you’re dealing with a hypothetical lottery. But here’s the question: why does that ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

For us, it’s about a new philosophy: validate quickly, test often, make incrementality central and ensure every pound of ...

AI’s prevailing use is to remove friction from the customer experience, but marketers know not all friction is bad despite what consumers might say.

Wine tourism today offers an opportunity to combine culture, gastronomy, and relaxation into single, immersive trips that ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

Mix Maine Media, which has stations in Augusta and Bangor, announced the purchase of 100.3 WKIT from Rock Lobster Radio LLC.

NaviStone, opens new tab is expanding with the addition of Jeff Moore as Vice President of Strategic Agency Partnerships, a ...

The shift to the Marketing + Media Alliance introduces a clearer purpose, updated identity, and focus on placing marketers at ...

Another day, another upfront. Another company explaining why its ad stack is the only ad stack in town, why it has the ...

As leaders across agency and measurement, we want to champion an ecosystem that consistently leads to better client outcomes.

We delve into the history of this mix of colorful veggies, and why it has a French name, as well as what is usually included ...