Your website will stop collecting data on user activity as of that date All of the historical data from U.A. will be deleted – TBD on the timeline for that. Those are some serious implications for ...

LISI’s Director of Technology + Operations Dan Martin and Director of Client Success + Marketing Taryn Elliott in this episode of “Ask Me Anything,” to discuss Google Analytics 4. They will cover ...

Alphabet stock increased by 65%, driven by robust earnings and a sharp margin enhancement, as investors welcomed AI advancement, cloud victories, and clearer ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Google Analytics is under scrutiny for GDPR issues. Swedish data protection authority warns companies against use. Swedish regulators fined companies for using Google Analytics. Regulators say Google ...

ANGA MASTERY has launched its first online course, "Comprehensive Google Analytics 4". This data analytics training is designed for marketers, business owners, and individuals, providing hands-on ...

Marketers haven’t had the easiest time migrating from Universal Analytics to Google Analytics 4. Some advertisers are so frustrated with the new tool, that they’ve even been holding funerals for UA in ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Ginny Marvin, Google's Ads Liaison, posted on Twitter the other day saying, "The deadline is not changing," when asked about a rumor that the GA4 deadline was being pushed off. That rumor is not true, ...